Marcelo Paiva 617-480-2837

A design leader with an entrepreneurial spirit who thrives in a fast-paced and collaborative culture. Proven record building and directing concurrent teams of senior researchers, designers, and front-end developers in a diverse and inclusive environment.

Proficient in architecting and deploying Design Systems with accessibility in mind.


UKG (Ultimate Kronos Group)

Research & Design Manager
Miami | April 2018 - Present
team efficiency design systems design thinking

Leading five product design teams for Recruiting, Onboarding, Performance Development, Perception, and Learning. Responsible for empowering a group of product designers and researchers to accelerate the design process by establishing a highly collaborative environment with product stakeholders and engineering teams.

Daily rhythm involves providing thought-leadership to team members and close collaboration with strategic business partners through Design Thinking facilitation, an efficient User-Centered Design workflow, architecting and deploying design systems and processes to minimize redundancy and maximize consistency.

Advisory role on new product visual language and design system. Strategic plan to migrate 60+ designers from Sketch to Figma, while re-architecting libraries and integrating design tokens as a single source of truth.

Cross.Team, Inc

Design Community Leader, Educator
Miami | September 2016 - Present
inclusive design design systems design thinking

As an educator, currently working with the Deaf and Hard of Hearing (DHoH) to develop their UX skills on Design Thinking, Product Design, and Development tools, such as Sketch, Figma, Adobe XD, Abstract, Framer-X, and other prototyping tools.

I co-authored a UX curriculum for a 10-week design Bootcamp that introduces any person looking for a career change opportunity, with no knowledge in UX. The program details the design process through theory and hands-on activities on user research methodologies, design thinking facilitation, information architecture, usability heuristic, interaction design patterns, rapid prototyping, visual design, and front-end web development. This program has helped thousands of professionals around the world to pursue a new career as product designers and is being taught in dozens of cities worldwide.

As a public speaker, I host weekly meetups and frequent UX conferences worldwide, educating the community on Accessibility, Inclusive Design trends, and empowering product designers on knowledge sharing and team collaboration.

ProcessMap, Corp.

Creative Director
Miami | August 2015 - September 2016
team recovery design systems agile cross-functional

This organization faced the usual challenges of having a sizeable offshore development team: slow and low-quality front-end implementation. The last design team left out of frustration, and the main task was to rebuild a UX practice from the ground up.

In less than 24 hours, we hired someone that was about to transform the new presentation layer. The second measure was to get the buy-in on a new implementation strategy and build a world-class cross-functional team to design a new product visual language and design system.

By the second month, the new team of seven presented a brand new visual language designed in Sketch and its component library in React and Storybook.

This new collaborative environment enabled measurable bi-weekly releases, a new design process with weekly engagement with end-users, and aligned business goals with a predictable product roadmap.

Sapient Global Markets

Creative Director
New York | April 2014 -March 2015
team efficiency lean ux cross-functional

Played a strategic role in introducing Lean UX practices in the design process to help accelerate the way Sapient teams were composed and delivered projects. Led multiple strategic design projects with top Wall Street banks while guiding product designers and developers.

Barclays Capital - The Front Office Risk and Control unit needed a tool to monitor and identify any potential trading violation threat on the trading floor. I led a cross-functional team to design and develop a compliance solution that minimized the bank’s exposure to risk through real-time monitoring and regulatory artificial intelligence.

Thomson Reuters

Director of User Experience
Boston/New York | May 2007 - December 2013
design process lean ux mobile operational efficiency

Eikon Mobile- I was primarily responsible for the overall interaction design of wearable, smartphone, and tablet applications. I worked with developers to introduce a responsive design strategy, thoughtful interface markup semantics, and proper web standards adoption using HTML5 and CSS3.

Corporate Services - Successfully transformed a development team into a high-performant multi-disciplinary team of designers and developers capable of delivering any project from ground up in a fast pace environment. This team is now the successful NASDAQ UX team. 

Investment Management - Streamlined UX budget from $4.4M/yr to 1.75M/yr while introducing Lean UX design practices and establishing a multidisciplinary team focused on modern front-end technologies using HTML5, CSS3, and JavaScript.

EventMonitor, Corp.

Senior Product Designer/Developer
Boston | August 2006 - April 2007

Led UX and Design cycle for a Hedge Fund portal, focusing on quantitative research, opportunity detection, algorithmic execution, and pre/post-trading analysis.

NewRiver, Inc.

User Experience Manager
Boston | June 2005 - July 2006

TIAA-CREF Micro-sites and Factsheets - Responsible for architecting, designing, and developing the front-end layer for a solution targeted to deliver thousands of co-branded websites and on-demand factsheet PDFs for TIAA-CREF participants and institutions.

Thomson Financial

User Experience Manager
Boston | June 2004 - June 2005

Led the user experience team for StreetEvents and product design strategy for Thomson ONE Investment Management vision.

Verizon Corporation

User Experience Consultant
Boston, MA | January - June 2004

I was part of an idea generation team, producing forward-looking concepts, business, and use-case scenarios for the next generation of communication products using Verizon’s fiber-optic FIOS network vision.

Lincoln Center for Performance Arts

User Experience Consultant
New York | March 2002 - December 2003

I was responsible for improving the shopping cart experience to increase online ticket sales and monthly subscriptions by 22%.

Mann Publishing Group

User Experience Consultant
Portsmouth, NH | 2002 - 2005

I was part of an idea generation team, producing forward-looking concepts, business, and use-case scenarios for the next generation of communication products using Verizon’s fiber-optic FIOS network vision.

Net2Phone, Inc

User Experience Manager
Boston | July 2001 - April 2002

I was responsible for architecting and managing three-tier microsites’ design and development effort (Geography, Language, and Partner) for this innovative communication platform using VOIP.

Zefer Corp

Senior Designer/Developer
December 1999 - July 2001

Zefer was a strategy-led Internet consulting and implementation company, integrating business strategy, experience design, and technology. I played leading usability and front-end development roles for primary clients, ranging from Siemens, Fidelity Investments, Citizens Bank, and Citibank.

Information Resources, Inc

Graphic/Web Designer
Boston | May 1997 - December 1999

Self-taught in graphic/web design and development, converting multi-brand analog reports into web interfaces for brands including Heineken, Anheuser-Busch, Pepsi CO, Novartis, Johnson & Johnson, General Mills, Kraft Foods, and others.

General Electric of Brazil

Electrical Designer / CAD Drafter
Brazil 1987 - 1992


Electrical Design - State Center of Technology Ferreira Viana

Rio de Janeiro, Brazil 1984-1986

  • UX+Fajitas - Monthly meetup
  • UX+Fajitas for Deaf and Hard of Hearing - Saturdays
  • Sketch App Ambassador for South Florida
  • Interaction Design Association (IxDA) Miami - Leadership
  • South Florida Accessibility Leadership Committee


Design Thinking, Inclusive Design, Accessibility, Front-end Development, Design Systems, Human-Centered Design,

Marcelo Paiva 617-480-2837